Hero Honda End 26 Year Tie Up

The 26 year old Hero Honda tie up finally comes to an end much to the disappointment of many of its fans. Sources say that the Munjals are going to buy the 26% stake of Honda for an undisclosed amount.

The deal will be executed in a Phased manner meaning that the branding and dealership will change gradually leading to 2014. By 2014 they expect the company to sport a completely new brand and identity. There are possibilities of the Hero group associating themselves with other big league automobile companies but nothing can be confirmed as of now. The next thing for the hero group to do is to start promoting their individual brands i.e. the passions, splendours and the Karizmas and at the same time gradually shifting towards a new brand and establishing it.

Well, hope both the companies give us the same good products in the years to come.