Honda To Bring In More Mass Market Models

Honda seems to have found great potential in the 100cc and the rural markets as their plans to penetrate deeper into the rural areas are becoming more and more evident. Maybe, they are just taking a leaf out of the their erst while partners, the Hero group. The main strategy will be to setup more Zonal offices and connect with the regional market and at the same time keep strengthening their market share across all models. 

With the launch of Dream Yuga, Honda now aims to grow by 30% more this fiscal by selling 2.75 million units and also boost its capacity to 4 million units by the year end.

YS Guleria, vice president, sales & marketing at HMSI, says entry-level bike Dream Yuga is the biggest launch for the company in recent years and will give it a presence in over half of the market for two-wheelers.

"We want to be closer to the market with the launch of Dream Yuga. For the first time, we are going beyond regional offices to zonal offices and we are going to equip each of these zonal offices with training centers," said Guleria. In the current fiscal year, HMSI will add 500 touch points, many of which will be in smaller towns and rural areas.

Experts say HMSI is taking all the steps in right direction, right from R&D to branding. However, managing competitive pricing and spreading the distribution network in quick time will be the biggest challenges.