The German four wheeler manufacturer is the main sponsor for the 2011 MotoGP Ducati team and the partnership was announced in the the 2010 L. A. Auto Show. Ducati CEO Gabriele del Torchio, who said, “In AMG we have found a partner who perfectly reflects our brand values of high performance, motorsport, excitement and our sense of unmistakable style and design.” The partnership will also mean that Ducati will play a prominent role in any of the AMG events. Many shared marketing initiatives are expected and is sure to lure both the giants to a completely new set of audience.
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